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Copywriting portfolio

Portfolio Search Results

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Samples found: 50

Click below, for the full story.

Before Ken Evoy developed Sitesell Inc.'s Site Build-It! product, I helped him sell the e-books that led to it. Learn more about that copywriting relationship here.

Several websites directly selling e-books and online marketing tools for small businesses. These long-copy microsites are similar to long sales letters. The first of these was Ken Evoy's Make Your Site Sell, a huge (and still largely relevant) guide to building and monetizing a niche site and optimizing it for search engines.

Tourism ad for Kentucky's coal country, of all places

Trade ads and web page for medical eligibility service provider.

Three fun ads that grew naturally out of mailers I wrote for a business jet. The mailers pulled a 40% response.

Series of 4 mailers for a business jet -- pulled a 40% response from executive prospects.

Copy editing, developmental editing, creation of an editorial calendar, editing of other people's writing and my own — I've done all of that. Here are some examples.

Long-copy sales letter (microsite) for a writers retreat.

Introducing a wireless-messaging and phone-based guide to nightlife in multiple cities

Website for a national compounding pharmacy specializing in pain treatment

Two ads for a leading manufacturer of industrial securing systems.

Vest-pocket brochure/mailer for provider of financial services to hospitals, assisting self-pay patients.

12-page brochure for provider of financial services to hospitals, regarding self-pay patients.

Two-page spread ad for Beliefnet.com. (One of several projects for them. Also see banner ads)

For years I was the principal copywriter for Edge Studio, including articles on a wide range of subjects related to voice acting -- including performing, recording, staying healthy and running a business. This included website copy, other marketing copy, hundreds of articles and blog entries, performance advice, editing bios and more. Here are some of those articles, and more. For more information about editorial work, please write me or call 718-577-0005 during business hours.

Sales promotion presentation kit for new line of activewear under a popular sports brand.

5-page educational Direct Response ad with worksheet for T. Rowe Price.

My entire career, I've advocated storytelling as a sound copy strategy. But other creative techniques are also also valid. And sometimes straining to find a "story" is not. Click to my blog, for the story on that.

Blog post admiring a KFC commercial that caught my attention and registered its message in a single viewing. I love that. Click to my blog, for the story on that.

An effective sales letter is a client's precious asset, and not all that public. So, while I'm proud of my sales letters, many are not displayed in this area. Click for a list showing these and other clients I've done work for in this area. Also, some online direct-marketing work is very similar to a direct mail letter in length, content and style.) To learn more, go to my full resume or call me at 718-577-0005 during business hours.

Sales promotion presentation kit for new line of mens's sportwear under a popular fragrance brand.

Vertical market case-histories of sophisticated life-safety and security systems (project focused on education, sports, and technology facilities).

A fun recipe written for the newsletter of an international ski club. For articles on a variety of subjects, go to Articles.

Case study of financial data processing capabilities provided to a music retailer by an Application Service Provider.

If your interest in humor runs more to the academic, here's a three-part article I wrote on what makes something funny. This article explores the art and psychology of humor and comedic delivery. For other articles on a variety of subjects, go to Articles. For more information about editorial work, please write me or call 718-577-0005 during business hours.

Capabilities directory for the international air carrier that invented air cargo

I helped Ken Evoy sell Sitesell Inc.'s Site Build-It! product, was its first SBI! Webmaster/Coach, and helped him sell the e-books that led to it. Learn more about that copywriting relationship here.
Although I'm no longer an SBI! Webmaster, I can still help with content, market analysis and/or some of the chores.
The one thing I don't do is — everything. If I were inclined to brainstorm, research all the content, and build dozens of businesses from scratch, shouldn't I simply do it for myself? The only reason I don't is that I'm already pretty busy doing what I love most. And if you're not planning to have actual original content... if all you want is a bunch of links, or a "site about sites," or a small affiliate site that focuses on selling a single product -- a "mini-site" -- that's not what SBI! is about. Read the SBI! Action Guide to learn why. Rather than discouraging you, it will probably open your eyes to much greater possibilities!

I've written hundreds of TV, video and radio scripts, some long, some short. I've also voiced and acted in them. Often it has involved inventing and/or developing characters and dialog. Here's a touching story excerpt, with performance tips. To see related work, search again, for "scriptwriting" or "editorial" or whatever. Or to learn more about my storytelling and acting experience, please write me or call 718-577-0005 during business hours.

For Marketing Partners, I wrote a battery of spots and concepts for their car dealer client. No samples currently online, but here's what they said: "Your TV copy was excellent. Thanks so much for your help. You helped us give expression to the ideas we wanted to get across to the viewers!" Click for more testimonials.

Email to users of online ecard service, announcing enhanced version of product.

Website of a technical and software support firm that specializes in serving the financial services industry. Text is picked up from my copy for their brochure.

Website of a volunteer-organization ski & social club.

Website of a solo attorney specializing in commercial real estate

Website of Web-oriented IT consulting firm

Teaser site introducing Wrenchhead.com, an online automotive accessories store. After a great start, they partnered with NAPAonline, then changed focus.

Brochure/statement stuffer for a major mutual fund company

Product sell-sheets for a specialty coffee grower

Vest-pocket brochure offering warranty protection for homeowners

Capabilities brochure for an Information Technology consulting firm as it evolved to focus on Internet technology

Brochure of a technical and software support firm specializing in the financial services industry.

This article on hearing health was written for Edge Studio. To see other articles on various subjects, visit Articles. For more information about editorial work, please write me or call 718-577-0005 during business hours.

www.Rensch.com ... what you're looking at now ... has been online since 1996.

Capabilities brochure introducing a specialty coffee grower

Capabilities brochure for an Information Technology consulting firm specializing in the financial services industry

Direct mail package for a publication read by company credit managers

Click for a list of projects involving self-mailers and other direct mail pieces. (Also, see my online direct-marketing work; some of it is very similar to a direct mail letter in length, content and style.) To learn more, go to my full resume or call me at 718-577-0005 during business hours.

Click for a list showing some of my experience in Direct Marketing, Direct Mail and related work. I've written microsites, sales letters and emails and more. To learn more, see my full resume or call me at 718-577-0005 during business hours.

Here are two script analyses aimed specifically at voice actors, a sort of "coaching session" in print. It's one of hundreds I've written of this type, in an editorial voice, regarding scripts that I wrote, too. To see more editorial content, go to Articles. For more information about editorial work, please write me or call 718-577-0005 during business hours.

Here's an article on how to stop procrastinating. It is aimed a voice artists, but is of interest to anyone starting a new self-promotional project. For other articles, go to Articles. For more information about editorial work, please write me or call 718-577-0005 during business hours.

Email letter to online marketing affiliates introducing new product for website planning (long copy),(body copy),(bodycopy),(sales copy),(sellcopy),(sales text),(long text),(long content).

Do you have a project, question, or suggestion in mind? Let's put our minds together. Contact me now.