Copywriter portfolioSales promotion kitSold major retailer on the first pitchClient: Rawlings Activewear Media: Sales Promotion Presentation Kit "Here's the best pitch of the season." The job was to introduce a new Rawlings line of activewear to the trade. For the sales presentation kit, we made a custom pack of baseball cards (with gum, of course) and an autographed ball. I wrote a comprehensive book on marketing strategy, merchandising recommendations, ideas for local promotion (including radio), publicity suggestions, co-op ad samples, product photos, the works. The kit also served as a combination flip-chart/leave-behind that talked to regional and local retailers. I was told the kit led to more than $20-million (inflation-adjusted) wholesale sales on the first pitch. |